Hi! I'm Zach, and I'm a designer. I help companies create and improve their products and services by looking through a customer lens.
After graduating from Juilliard as a clarinetist, I fulfilled my childhood dream of becoming a professional musician. Early in my music career, while performing with New World Symphony, I became captivated by human-centered design and began to develop a design framework called Audience Experience Design (AXD), which helps arts organizations create concert experiences from the perspectives of their audience members. This led me to found an experimental music ensemble called Conduit and put AXD into practice as a Knight Foundation Research Fellow. This led me to pursue a full-time career in design.
Right now, I'm at GoDaddy, where I design professional marketing services to help small business owners grow their enterprises. I also consult arts organizations and write about innovation in the arts on Medium.