Hi! I'm Zach, and I'm a service designer. I help companies create services that uplift and inspire their customers.
After graduating from Juilliard as a clarinetist, I fulfilled my childhood dream of becoming a full-time musician for almost a decade before fulfilling my adulthood dream of becoming a designer. I learned about design early in my career as a Clarinet Fellow at New World Symphony, using it to develop an approach called Audience Experience Design (AXD), which helps arts organizations solve sticky audience engagement challenges. This led me to produce experimental performances, as well as found an ensemble, Conduit, which put AXD into practice as a Knight Foundation resident ensemble.
Now, I design marketing services for GoDaddy. I treat services like performances, with a cast of performers onstage and supporters backstage working together to uplift and inspire their audience.